:Different: Marketing Leader

Sydney, New South Wales, Australia · Marketing


At :Different, we’re rebuilding property management to make it an amazing consumer experience for owners and tenants.

That’s why we’re hiring a Marketing leader. This role requires every ounce of your considerable marketing experience.

Leading marketing across Australia (and beyond), you’ll be working directly with our co-founders, one who’s been the Global Head of Product Management at Uber, and has experience working at such great companies as Google and Goldman Sachs. The other co-founder was a former Principal at Google and ex Softbank and BCG. Our lead investor is Airtree Ventures, and we’re also backed by Silicon Valley heavyweight venture funds, and local real estate titans.

You’ll own the user acquisition P&L, and a 7-figure budget. We’re asking people to trust us with their most valuable investment. So you’ll need to be strategic and think full funnel. This is not about slapping a coupon code on the website. To succeed, you’ll need to reach consumers through multiple touchpoints and with multiple messages to tell our story throughout the customer journey.

You’ll work closely with our growth, engineering, design and product teams to design new marketing communications and product marketing strategies. You’ll have access to the latest tools technologies and platforms, plus the budget to bring those ideas into fruition, but you’ll need to be deeply data-driven, because analytics is at the core of everything we do.

We’re a startup, and operate at a very fast pace. You’ll need you to be comfy with getting your hands dirty. Some days, you’ll be defining a high-level strategy, and other days you’ll be rolling up your sleeves in Adwords or Facebook, to firefight and direct partners and contractors.

Your mission:


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